Media may present a rather unrealistic and
distorted interpretation
of human romance and sexuality, which leads some commentators to raise
concerns
that youth media is developing and sustaining stereotypical gender-role
schemas. In this modern society, women are often viewed as sex objects
and
depicted as “alluring” and “flirtatious” and sexual obsession is normal
for men.
We can see many beautiful ladies on TV, internet and magazine
advertisements in
skimpy outfits. Even this hamburger commercial is no exception. The
advertiser
emphasizes many close-ups on the young lady’s lips, boobs and butt so as
to
show the desirable female body shape to the audience. The extremely
seductive poses of the young lady display the ideal body image of
today’s women. She
reinforces the stereotype that females should be sexually attractive and
it is
their nature to lure men.
In fact, the target product that the commercial tries to advertise
has nothing to do the model inside. But I bet most of the people put their
focus on the sexy model but not the product. The advertiser just tries to attract potential
customers’ attention (especially men’s) by presenting the typical women stereotype
of being beautiful and sexy, not by presenting the practicability of the
product.
No comments:
Post a Comment