Gender stereotypes can be found in most, if not all, of the magazines. And obviously, such stereotypes are reinforced in the magazines which respectively cater for specific genders. Much of the content and images featured in these magazines is commonly stressed on issues of sex and sexuality. Women magazines usually emphasize the importance of looking young and seductive, so most models in Glamour, Cosmopolitan, Vogue etc. are shown as slender, beautiful and sexually skilled. Most of the models in men's magazines are shown as muscular and physically strong.
Under the influence of such gender-specific magazines, many people might feel that they ought to meet the unrealistic expectations mass media propagate. Girls might think it is necessary for them to be fashionable and physically attractive while guys might think they have to build up muscles to become manly. The images presented by models meeting certain outer beauty standards can greatly affect young men and women's self esteems negatively. These gender stereotypes fill people's minds with unattainable feminine and masculine standards of beauty and strength, even though hardly anyone fits that mold. This is something all of the people in this society have to reevaluate.
